A intruduction to lucidel
At Lucidel our mission is to make the insights lurking in your data as simple to access and understand as possible.
We started the company because so many things felt broken to us, namely:
- Web analytics seems inaccessible to most (professionals included).
- Marketers have no way of segmenting their web audience meaningfully.
- Marketers are forced to abandon their way of thinking and conform to the available views of data. It seems to us it should be the opposite.
- There is so little rigor in analysis today. Even advanced analysts eyeball graphs to look for a trend or make comparisons. There are so many advanced methods for understanding data, we should use them.
- And more....